The Role

Are you a Mandarin speaking Social Media Guru?

Have you got extensive experience of social media and community management from a marketing context, gained within a higher education, business or agency environment?

If so, LBS want to talk to you about a rare opportunity to join our experienced, professional Social Media Team to act as the key liaison to our Chinese community.

Crucially, you will understand the importance of managing our brand through social media, have worked on content and community management and have experience with integrated social media campaigns with other communications channels. You must be able to influence senior internal stakeholders to embed social re-development plans.

Main Responsibilities

• Maintain the monthly social media content calendar for Weibo and WeChat service account,
• Select and send to Digital Marketing Agency English-language content for translation into Chinese (4 WeChat articles per month; 16 Weibo posts per month) [NB the Agency translates Weibo and manage a third-party translation agency, who translate WeChat articles)
• Supply to Agency accompanying links and assets 
• Ensure the effective delivery by Agency of asset design (where needed), content scheduling, escalation of comments and queries, monthly performance reports.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for the intended channel and a Chinese audience.

Who we are looking for

Our ideal candidate will have:

• Mother tongue or complete fluency in Mandarin Chinese – written and spoken
• Strong and empathetic understanding of Chinese culture, mindset, media landscape and key dates and events in the Chinese calendar
• Highly proficient English language skills – written and spoken 
• A passion for social media, a deep understanding of all the main global channels, and thorough hands-on experience with Weibo and WeChat
• Demonstrable, extensive experience of social media management and community management in a marketing context, gained within a higher education, business or agency environment

Why London Business School

London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location. 

What you can expect from us

Benefits You Can Enjoy

• Generous annual leave of 27 days PLUS extra between Christmas and New Year!
• Generous pension package, 21.4% employer contribution!!! (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Up to 5 days volunteering leave or parent /carer emergency leave

All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.

Our commitment to driving inclusion and belonging 

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large.  We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard. 

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

London Business School