The Role

Are you a Marketing Manager looking to accelerate your career within a fast-paced environment?

The Brand & Marketing function are the voice of our customers: degree-seekers, working professionals, corporates and our alumni. We do this through expressing our brand with marketing campaigns, content and experiences that connect with people in a consistent, compelling and uniquely LBS way.

The Marketing Manager will be responsible for the planning, delivery and analysis of marketing campaigns to generate leads for our Executive Education Open Enrolment programmes. You will immerse yourself in the product portfolio and audiences and be the expert on our offering as a world-class Executive Education provider. You’ll also play a key role in building awareness and reach for our Executive Education brand globally.

You will work with the Head of Marketing, Executive Education to input into the Executive Education Marketing Strategy, and you will take ownership of the operational delivery of this strategy across the Leadership and Finance portfolio of Open Enrolment programmes. You will collaborate closely with colleagues across the Brand & Marketing Department, including in-house Brand, Communications, Events, Paid Media, Web and Social Media Teams, to create marketing campaigns and assets which bring our brand to life and generate engagement with our Executive Education programmes.

This is a 12-month FTC.

Main Responsibilities

• Design and deliver high-quality brand content, materials and/or campaigns.
• Contribute to the development of policies and processes, and to innovation within own area.
• Contribute to increased engagement levels through campaigns or initiatives.
• Ensure projects/campaigns are delivered on time, on budget and to quality standards.
• Produce high-quality reports, with complex analysis to support management decision-making.
• Ensure high-quality work is delivered by third-party contractors and agencies.
• Improve commercial performance for the team or department
• Achieve of team targets, and facilitate cross-team collaboration
• Develop strong, positive and supportive working relationships with colleagues across the Brand & Marketing and Executive Education Departments.

Who we are looking for

• Professional marketing qualification or equivalent experience.
• Strong organisational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously.
• Superb interpersonal and influencing skills, with the ability to build and maintain effective working relationships with colleagues and stakeholders at every level.
• Experience of working closely with sales teams and a full knowledge of the sales funnel
• Enthusiastic, proactive, flexible and self-motivated to achieve goals and continuously improve performance.
• Experience developing, implementing and measuring multi-channel marketing campaigns and activities to deliver business targets
• Impeccable attention to detail.
• A proven ability to set and measure against KPIs, and to analyse and effectively use marketing data and analytics.
• Financial management experience and commercial acumen.

Why London Business School

London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

What you can expect from us

• Generous annual leave of 27 days plus extra between Christmas and New Year
• Generous pension package, 21.4% employer contribution (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Up to 5 days volunteering leave or parent /carer emergency leave

All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.

Our commitment to driving inclusion and belonging

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

Closing Date - 17th October 2023

London Business School