Marketing Executive, Advancement
The Role
Are you looking for your next Marketing role?
We are looking for a Marketing Executive to work with our Advancement team. You will be a key member of the Brand & Marketing team, ensuring that we are constantly building a greater engaged alumni audience made up of brand advocates and donors and who see LBS as their lifelong learning partner.
The role will be responsible for developing, managing and delivering core projects which make up Advancement’s alumni engagement, stewardship and fundraising activities.
Main Responsibilities
- Draft and develop brand content and materials for use in Advancement’s campaigns
- Provide specialist/technical knowledge to inform the design of alumni comms, and/or the development of campaigns/ initiatives in line with best practice.
- Quality assure content developed in-house or by agencies to ensure that it meets brand guidelines.
- Create and maintain monitoring mechanisms to record and track engagement levels, response rates and achievement of key performance indicator targets.
- Conduct market research/data analysis, obtaining information from a broad range of sources, to identify trends, provide insight and suggest action to develop the School’s reputation.
Who we are looking for
- Excellent communication skills, with the ability to engage a variety of audiences/stakeholders.
- Experience of delivering successful content marketing projects and campaigns across paid and owned channels
- Strong experience in digital marketing
- Sound understanding of the wider School’s offerings and those of competitors.
- Good project management skills.
- Excellent organisational skills and meticulous attention to detail
Why London Business School
London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.
What you can expect from us
- Generous annual leave of 27 days plus extra between Christmas and New Year
- Generous pension package, 21.4% employer contribution (in return for employee enrolment and contribution)
- Free onsite gym and swimming pool
- Amazing range of professional development to support your career path
- Enhanced cycle to work scheme
- Wellbeing offering to support your physical, mental and financial health
- Up to 5 days approved volunteering leave or unpaid parent /carer emergency leave
All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.
Our commitment to driving inclusion and belonging
We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.
Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles
London Business School
