Head of Marketing - Executive Education
The Role
Are you an exceptional, Marketing professional looking to join a world-renowned organisation at an ambitious, transformative period of growth?
If so, we want to speak to you….
As the Lead Business Partner to our Executive Education business, you’ll be act as the trusted advisor to the senior management of the business unit, and ultimately be accountable for the relationship with Brand and Marketing.
Through seamless collaboration with the business unit you’ll identify marketing priorities and ensure that Executive Education objectives are supported with appropriate campaigns and engagement activities across both B2B and B2C audiences.
Your prior leadership experience, ideally from an agency background will have given you the skills to help plan our strategy while delivering KPI’s and overall performance for core marketing activities.
This is a great time to join LBS in a role where you can truly make a difference in driving change within Executive Education.
Main Responsibilities
- Orchestrate the marketing strategy and plans for Executive Education to support the achievement of wider departmental and organisational goals.
- Act as a trusted advisor to stakeholders, providing challenge where necessary to co-create solutions that meet and exceed their needs.
- Collaborate with peers to ensure that audiences are appropriately segmented and targeted, so that the right messages get to the right people and deliver the best result.
- Brief the in-house channel and creative specialists on business/campaign objectives; target audience; audience insights and budget.
- Provide subject matter expertise on what is required to stimulate and deliver pipeline objectives.
- Lead evaluation activity to assess the success of content, campaigns and initiatives against key performance indicators and overall departmental objectives and ensure that findings feed into continuous improvement.
Who we are looking for
Our ideal candidate will have:
- Experience in a fast paced B2B and B2C marketing environment with high value products / services that require a consultative sell.
- In depth knowledge of the latest digital marketing channels and their application in both B2B and B2C settings.
- Commercially focused, comfortable dealing with numbers.
- Superb communicating and influencing skills, with the ability to negotiate, collaborate and influence.
- Skills to lead, manage and deliver a complex and varied workload within a fast-paced environment.
- Fast decision-making capabilities and an eye for detail.
- Professional marketing qualification (eg: CIM or IDM) or equivalent experience at
- this level.
- Strong technical and practical marketing skills with the ability to translate business objectives into effective marketing plans.
- A team player, with a track record of working across a multi-specialist team.
- Experience of managing multiple key internal and external stakeholders at all levels.
- Ability to scan the horizon, identify industry best practice and translate this into future planning for own area of specialism.
- Proven financial management skills and strong commercial acumen.
- Self-motivated with the drive and perseverance to work on own initiative.
- Successful experience developing and motivating a team.
- Experience of leading a team in a senior level role.
- Awareness of the activities of the organisation and our competitors.
- Educated to degree level or equivalent, preferably in a relevant subject (eg: marketing; communications etc) or equivalent experience.
Why London Business School
London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.
What you can expect from us
Benefits You Can Enjoy
- Generous annual leave of 27 days PLUS extra between Christmas and New Year!
- Generous pension package, 21.4% employer contribution!!! (in return for employee enrolment and contribution)
- Free onsite gym and swimming pool
- Amazing range of professional development to support your career path
- Enhanced cycle to work scheme
- Wellbeing offering to support your physical, mental and financial health
- Up to 5 days volunteering leave or parent /carer emergency leave
All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.
Our commitment to driving inclusion and belonging
We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.
Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.
London Business School