The Role

Do you want to influence and lead Marketing Analytics across a global Business School? 

We are looking for a Head of Marketing Analytics and Data to join our progressive Brand & Marketing team on a permanent basis. This is a pivotal role within an expanding team. You will have the opportunity to re-invent the data and analytics operation within the Brand & Marketing function and play a leading role within the organisation’s wider digital and data transformation.     

You will own the marketing analytics strategy and roadmap, and responsibilities will span across attribution, report development & automation, customer journey analysis, optimization, and forecasting.   

This role will suit you if you are highly collaborative with a positive attitude as you will lead on projects across the department and School teams. Additionally, you will recruit and lead a team of three analysts and partner with colleagues to identify ways to improve performance on the levers that drive pipeline and explain performance vs. plan with actionable insights.    

Main Responsibilities

• Leading all aspects of marketing campaign and data analytics, including analysing and interpreting data; understanding customer behaviour and developing customer segmentation strategy;   
• Making evidence-based recommendations; delivering reports and presentations in simple and accessible ways to business stakeholders to help meet business goals.   
• Initiating and leading the design and implementation of new/enhanced systems, policies, projects and approaches within Data & Analytics  
• Creating clear and actionable insights with ‘so what’ implications that will directly shape future campaigns 
• Building strong relationships with key stakeholders to gain a deep understanding of the data, analytics and reporting requirements needed to meet the business’s ambitious growth targets   
• Business lead for the organisation’s data transformation and single customer view projects  

Who we are looking for

• Extensive experience in marketing analytics, having led, grown and managed teams, inclusive of recruitment, retention and performance management.  
• Strong experience of measuring marketing ROI, attribution, marketing mix modelling, incrementality modelling etc  
• Experience setting up a new data analytics function (desired).  
• Advanced knowledge of Google Analytics or similar
• Experience working with CRM databases (MS Dynamics an advantage) to extract and manipulate large volumes of data in order to form insights (desired)  
• Solid experience using data visualisation tools, such as Power BI or Google Data Studio to tell a story and bring data to life

Why London Business School

London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location. 

What you can expect from us

• Generous annual leave of 27 days plus extra between Christmas and New Year
• Generous pension package, 21.4% employer contribution (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Up to 5 days volunteering leave or parent /carer emergency leave

All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.

Our commitment to driving inclusion and belonging 

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard. 

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

Closing date -  27th November 2023

London Business School