The Role

We are looking for a Head of Digital Engagement to join London Business School on a permanent basis. 

The Head of Digital Engagement is both a strategic and operational leadership role within the Brand & Marketing department. As the School pursues its digital transformation strategy, you will set and execute the digital strategy to support the customer journey, optimising the digital customer experience and supporting the School’s Vision.  

You will lead a team of digital marketing professionals, providing guidance, mentorship, and support to ensure their success in achieving engagement goals. 

Main Responsibilities

• Develop roadmap for digital marketing platform evolution in line with the School’s customer experience principles and vision.   
• Own the department’s requirements and priorities within the digital experience platform transformation project.   Shaping the roadmap in partnership with Technology and other stakeholders. 
• Work closely with the Director of Strategy and Thought Leadership to deliver a premium digital marketing experience that is in line with the School’s customer experience principles and vision (LBSx).   
• Own the department’s eCRM requirements. Collaborate with key partners (Technology, data, insight, marketing) to drive forward the data strategy and CRM development. 
• Lead the email marketing team to plan, deliver, report and optimise effective digital communications throughout the customer journey.   
• Lead on the SEO strategy in partnership with colleagues and our SEO agency, leading to an increase in organic traffic.  
• Business lead for the transformation of digital platforms, tools and applications that are relevant to the digital customer experience. Partner with Technology and external agencies to develop and deliver the requirements of the Engagement Department.   
• Partner with Technology to select and implement a privacy and consent management solution that delivers a premium customer experience. 

Who we are looking for

• Significant experience in marketing technology including CMS and web platforms, marketing automation platforms, CRM technologies, CDP. (Experience with Contentful CMS, Microsoft Dynamics, Salesforce would be a plus).  
• A track record of working closely with IT / external agencies to deliver successful projects with marketing department objectives in mind. 
• Experience of, and a passion for, the optimization of digital customer experiences. 
• Solid knowledge of website and marketing analytics tools (e.g. Google Analytics, Google Tag Manager, etc.). 
• Experience leading and implementing eCRM programmes. 
• Be data driven, have a test and learn mentality and experience with A/B testing. 
• Strong knowledge of on-page SEO and its relationship with content marketing. 
• Structured and clear thinker: able to manage multiple projects and understand the impact to internal and external ‘customers’. 
• Excellent communication and influencing skills, with the ability to negotiate, collaborate and influence stakeholders at all levels.  
• Ability to scan the horizon, identify industry best practice and translate this into future planning.  

Why London Business School

London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location. 

What you can expect from us

• Generous annual leave of 27 days plus extra between Christmas and New Year
• Generous pension package, 21.4% employer contribution (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Up to 5 days volunteering leave or parent /carer emergency leave

All enjoyed in a Smart (hybrid) Working environment so we’re looking forward to discussing how, where and when you might work best to deliver in your new role.

Our commitment to driving inclusion and belonging 

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large.  We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard. 

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

Closing date 30th October 2023

London Business School