Turn insight into giving and giving into lasting impact.

The Role

London Business School are looking for an insight-led and creative Annual Giving Manager to develop and deliver appeals that grow donor numbers and income from gifts of up to £10,000. You’ll lead a varied programme spanning LBS’s annual giving day, Global Give, and digital, print and telephone appeals.

Using testing, analysis and audience insight, you’ll identify what works and improve the performance of our appeals. You’ll collaborate across Advancement and the wider School to create a coordinated, consistent donor experience and build engagement, acquisition and retention.

Main Responsibilities

• Plan and deliver targeted, innovative annual giving appeals, with a strong focus on digital engagement and achieving income and donor acquisition and retention targets.

• Test new approaches to acquiring, retaining and upgrading donors, including annual-giving and legacy prospects; evaluate channels and content and recommend improvements.

• Lead the planning and delivery of the annual giving day, Global Give, coordinating School-wide stakeholders, messaging, content, segmentation, volunteer engagement and platform management.

• Work with the Annual Giving Coordinator to administer digital platforms and prepare and send email appeals.

• Partner with the Development Officer, Leadership Giving on premium mass communications to acquire and retain Regent’s Circle donors.

• Monitor and evaluate appeal performance with the Head of Annual Appeals and Legacies and the Data team, using insights to improve the programme.

• Analyse social media and email engagement with Alumni Communications and Brand & Marketing colleagues to strengthen digital channels.

• Contribute to the multi-year strategy and annual appeals calendar, including channel mix, segmentation and content testing.

Who We Are Looking For

• Experience working with a professional fundraising operation, ideally in appeals and/or mass communications.

• An understanding of alumni relations, advancement, development or the charity sector.

• Excellent written and verbal communication skills, including the ability to negotiate, collaborate and influence internal and external stakeholders.

• Experience using Raiser's Edge or another CRM.

• Confidence building rapport with a range of stakeholders and working independently.

• Strong organisation and planning skills, attention to detail and the ability to manage competing priorities and meet deadlines.

• A data-driven approach, with the ability to analyse and segment large datasets to inform decisions.

• Creativity, initiative and energy, alongside a collaborative, team-focused approach.

Benefits You Can Enjoy

• Generous annual leave of 27 days plus extra days between Christmas and New Year

• USS pension, 14.5% employer contribution (in return for employee enrolment and contribution)

• Free onsite gym and swimming pool

• Amazing range of professional development to support your career path

• Enhanced cycle to work scheme

• Wellbeing offering to support your physical, mental and financial health

At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community.

For this role specifically, you will be expected to be on campus 2 days per week.

We operate with ‘core hours’ – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work

Why London Business School?

London Business School; a global and vibrant business community based in three of the world’s most dynamic cities, London, Dubai and Riyadh. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

Our commitment to driving inclusion and belonging

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.

Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying.

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

View Job Description

View London Business School Benefits

Competitive Salary dependent upon experience

Closing date: 27th November 2026